It’s tremendously important for business people to focus on a single task. Multitasking is overrated. In fact, multitasking sucks.
Look around and you’ll see that one of the biggest killers of success for entrepreneurs is when they go out and they pick up one project, and two projects, and three projects, and four projects. And five projects. Eventually they have so many projects on their plates that they never get any of them done with any success.
When I was starting out as an entrepreneur, in my early 20s, I met an older business person who was telling me about his business and how successful he was.
I said “Well, I have six companies.”
He kind of grinned. And he asked, “Well, young man, how many of of those companies are making money?”
I looked at him and said, “Wow. Few. Actually, none. As a matter of fact, I’m poor, and I live in the ghetto.”
Talking with that guy was a epiphany for me. I thought, hey, maybe what I need to do is narrow down and focus.
I took me another 10 or 15, years to be able to narrow my focus to the point where I was doing just one, two, or three things. And I still, to this day, have trouble focusing on one single task.
However, I find that when I can focus on that single task — that single project, that single business, that single income stream — I am far more successful than I am when I have multiple projects pulling at me. If a project is worth my doing it, it’s worth my full and undivided attention.