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Word of Mouth Marketing Association Announces New 2011 Executive Committee Members

Chicago, IL (PRWEB) December 15, 2010

The Word of Mouth Advertising Association (WOMMA), the organization dedicated to advancing and advocating the discipline of credible word of mouth advertising, recently announced the new officers and members of the 2011 Executive Committee. The new officers include:

President: Rod Brooks, Vice President & CMO, PEMCO Mutual Insurance Business
Brooks has enjoyed tremendous success in the course of his 35 year career in sales, marketing and advertising, and organization development roles. He is identified for his vision, leadership, and capability to transform vision into successful corporate technique and special implementation plans. In 1999, Brooks took the marketing and advertising helm at PEMCO. With the function came the opportunity to aid transform an analytical operations?based organization into a dynamic consumer?centric, industry?driven and results?oriented organization. Brooks calls the insurance business one of the largest advertising challenges he?s faced, and he views PEMCO?s existing campaign as 1 of his most rewarding.

President Elect: David Witt, Senior Manager Social Engagement, General Mills
At Common Mills, Witt at present works on the Yoplait team, exactly where he manages all conventional media relations, word of mouth and social media for the brand. Additionally, Witt leads word of mouth and social media efforts at Common Mills, and led the creation of the Pssst' and MyBlogSpark networks for the business. Ahead of joining General Mills, Witt held positions as a concert and festival producer and promoter, sports and event marketing and advertising, and brand public relations.

Secretary: Blake Cahill, Principal, Banyan Branch
Cahill has far more than 18 years of executive management encounter top marketing and advertising, sales, branding, product management, customer acquisition and consumer assistance organizations both domestically and internationally in a variety of technology, consumer, and telecommunications firms. At Banyan Branch, a top social media agency based in Seattle, Cahill is responsible for client acquisition, client execution methods and marketplace awareness efforts. Prior to Banyan Branch, Cahill was CMO at Visible Technologies.

Treasurer: Ed Keller, CEO, Keller Fay Group
Keller has been named ?one of the most recognized names in word of mouth.? The Keller Fay Group is a specialist market analysis firm focused exclusively on word of mouth advertising. Keller?s book, The Influentials, co-authored by Jon Berry, has been known as the "seminal moment in the development of word of mouth? and has been featured in top publications, such as The New York Occasions, The Washington Post, USA Nowadays, Fortune, and other. Keller is a frequent speaker on word of mouth advertising and is a board member of the Advertising Analysis Foundation (ARF).

Executive Committee Member at Large: David Binkowski, EVP, Digital Advertising and marketing, Lippe Taylor
Binkowski is the executive vice president of advertising and marketing at Lippe Taylor, a New York-based brand communications agency. Binkowski was named to the Member Ethics Advisory Panel for the Word of Mouth Advertising and marketing Association (WOMMA) and helped create their Blogger Relations Ethics Code. Binkowski is a sought after speaker on on the web ethics, blogging, social media and digital strategy at leading business events and often consults senior leadership at Fortune 500 organizations on these issues.

Executive Committee Member at Large: David Rabjohns, CEO, MotiveQuest LLC
Rabjohns is CEO and founder of MotiveQuest, a leading global strategic preparing consultancy specializing in helping companies manage the marketing and business implications of the Social Computing Revolution. MotiveQuest uses their exclusive ?On the web Anthropology? approach to develop models of consumer emotion and loyalty. The company focuses their energies on uncovering fresh new organization constructing insights and lives their motto ?Fearlessly Searching for The Reasons Why?. At MotiveQuest, Rabjohns has worked on a wide range of international clients like Citibank, Nike, HP, MINI and agencies like Goodby, Fallon, DDB, Edelman and Digitas.

The new executive committee members will start their terms January 1, 2011.

WOMMA, http://WOMMA.org, is the leading trade association in the marketing and marketing industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing and advertising techniques that incorporate buzz, viral, community, and influencer advertising and marketing, as well as brand blogging. The organization is committed to establishing and keeping proper ethical standards for marketers and advertisers engaging in such advertising practices, identifying meaningful measurement standards for such marketing and advertising practices, and defining ?greatest practices? for the industry.

Founded in 2004, WOMMA at present has approximately 300 members. They include marketers and brands that use word-of-mouth marketing and advertising to reinforce their core clients and to reach out to new customers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth encounter and offline and on the internet practitioners.