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WOMMA Appoints John Moore as WOM Enthusiast

Chicago (PRWEB) April 28, 2009

The Word of Mouth Advertising and marketing Association, http://www.womma.org, announced today it has appointed John Moore to the function of WOM Enthusiast, in which he will serve as the organization's chief evangelist to aid create excitement and acceptance for the practice of word-of mouth advertising (WOM) and for WOMMA's educational and advocacy services on behalf of WOM practitioners.

"John brings passion and robust credibility to WOMMA as its chief evangelist and, by way of his blogging and speaking, he will be a strong advocate for WOM and WOMMA in reaching out to brands to assist promote WOM programs in their businesses," stated Kristen Smith, CAE, WOMMA's executive director.

Smith added that in his new function Moore will be a standard contributor to the popular day-to-day WOMMA online newsletter, The WOMMA Word. He also will be a presenter at the organization's annual WOMM-U educational conference, Might 13-14 in Miami Beach.

As a marketer, speaker and author, Moore shares business and advertising assistance with brands in search of greater involvement and loyalty from clients. In 2005, he established the Brand Autopsy Advertising and marketing Practice, http://www.brandautopsy.com, to share lessons he has learned about advertising and marketing with passion and objective. As a self-described "marketingologist," he helps businesses of all sizes diagnose and treat frequent advertising and marketing ailments. Moore has been recognized by Quick Company magazine as a "major practitioner of the arts of client service and marketing and advertising" and is frequently quoted in company publications.

From 1994 by way of 2004, Moore worked in the advertising departments of Starbucks Coffee and Complete Foods Market. At both brands, he focused his teams on activities that were less about making use of classic advertising, and much more about utilizing the influential power of devoted clients as the advertising vehicle.

"WOMMA has established itself as the leading voice for ethical and effective word of mouth marketing and advertising. I look forward to working with WOMMA to continue educating and motivating brands to better use word of mouth marketing and advertising to enhance business sales and brand salience," stated Moore.

WOMMA, http://www.womma.org, is the major trade association in the marketing and advertising and marketing industries that focuses on word of mouth, customer-generated and social media platforms -- or advertising techniques that incorporate buzz, viral, community, and influencer advertising and marketing as properly as brand blogging. The organization is committed to developing and keeping proper ethical standards for marketers and advertisers engaging in such advertising practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the market.

Founded in 2005, WOMMA currently has approximately 400 members. They incorporate marketers and brands that use word-of-mouth marketing to reinforce their core buyers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth encounter and offline and online practitioners.

Contact:
Chuck Weber
(847) 705-1802

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