Which Abilities Do Keynote Speakers Have That Us Simply Do Not?
Article by Dirik Hameed
It takes more than perfect oratory skills to make keynote speakers perfect at what they do.Keynote speaking is quite demanding since it takes up a lot more effort, much more research, and a whole lot of investment than most people imagine. There is a great difference between keynote speaking and the regularly held training sessions. In fact most people who have led training sessions successfully assume that they would be good as keynote speakers, but this is not the case.
The content delivered is the major difference between other speeches and a keynote speech. A training speech for example is laden with factual information while a keynote speech will be bent more toward illustration and application.
A keynote speech serves numerous purposes. The ability to inspire the audience is the main important function of a keynote speech. A keynote speech tends to lay down the schedule and form a unifying platform for the audience. It will set the mood of a conference or a program and spell out the goals of an organization.
There are certain skills that set apart a keynote speaker from the crowd. Understanding the audience and identifying their needs is among the skills a keynote speaker should have. Having an in depth knowledge of the audience is another skill of a keynote speaker. You should also be able to understand their challenges and concerns. Ensure you know the primary motive of the event or program which you have been invited as the keynote speaker. Factors such as the age of the audience, their attitudes and values are also very important in preparing a keynote speech. You should also have a good idea of the level of knowledge that the audience has on general information as well as on the specific topic that is the theme of the event.
Next you should delve into the topic you are to speak about. By researching you will get information and will not have to rely on memorized bits and pieces of facts that could be potentially embarrassing especially if you were to forget. This also provides several selections and offers you a platform to control your keynote address based on your target audience.
Thirdly you need to organize your presentation. The pace for an event is set by the keynote speech delivered. No matter how radiant your ideas might be, you should make sure they flow in a coherent outline and be logical. Step by step following of ideas is achieved by well planning of your ideas. You can decide to organize your speech as a chronological overview, or it could be in the structure of a hindrance versus solution approach or an overview of the historical events, in recent times and future. Having your ideas drafted and planned in an understandable way is the most critical thing. To be a good keynote speaker you also have to have self confidence. This can be achieved by being purposeful in your approach, improving your skills and focusing on what you are good at. Your self confidence will be greatly boosted by knowing more than your audience and having some sort of specialized knowledge. It is also important to remember that most of the times we tend to over estimate the importance and intelligence of the people we want to impress.