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Webinar: How to Stand Out, Inspire and Motivate the Online Travel Shopper

Toronto, ON (PRWEB) Could 28, 2009

What differentiates one particular hotel from yet another? On-line travel shoppers cannot tell you. As they search the Web for hotels that match their requirements, preferences and perceptions of value, they are confronted with an overwhelming glut of sameness. "To succeed, hoteliers need to have to fulfill the encounter expected by consumers, not just think of them as heads in a bed," Henry Harteveldt, Vice President and Principal Analyst, Forrester Research. This webinar will explore "differentiation" and why it really is so crucial for hotels to establish a strong position in the minds of active travel shoppers.

Click right here to register for this event - June 4th, 2009, two:00 p.m. Eastern, 11:00 a.m. Pacific.

Featured speakers:

Bonnie Knutson, a professor in The School of Hospitality Company at Michigan State University and very regarded marketing and advertising specialist featured in The Wall Street Journal with appearances on CNN and NPR.

Roger Young, Founder of Program B Hospitality Consulting and important innovator with 31 years in the hospitality sector has worked with Best Western, Holiday Inn, and Ramada hotels.

John McAuliffe, Chief Advertising Officer at VFM Leonardo and 25 year advertising veteran will be the moderator of the occasion.

Attend this Webinar to find out:

Critical actions to differentiating your hotel on-line
Hotel's require to differentiate on something by identifying special attributes and staking their claim in an on the internet marketplace that gets far more crowded by the day.

How to produce an knowledge that drives much more bookings
The explosion of Net two. means new, a lot more personalized techniques to interact with potential guests and rich media tools that tell a hotel's story far more effectively than ever prior to.

Video Giveaway
3 attendees will get a complimentary full-motion video of their hotel. These 60-second high-high quality custom-designed videos help convey a distinctive story and properly differentiate your hotel and drive consumer action when distributed on-line. ALL registrants will be eligible for a video for as low as $ 549.00.* Click here for a lot more details about the videos.

Who should attend?
This webinar really should be attended by E-advertising and marketing Executives, Common Managers and Directors of Sales & Advertising at Hotel Management Organizations, Individually Branded or Independent Hotels or anybody that wants to comprehend the value of differentiation and why it really is so important for hotels. The webinar is approximately a single hour in duration and is at two:00 p.m. Eastern, 11:00 a.m. Pacific, June 4th, 2009. Register now

About VFM Leonardo
VFM Leonardo is the world's biggest provider and distributor of on the internet visual content for the hotel and travel business. VFM Leonardo's content library incorporates far more than one million digital photographs, videos and 360