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Tuvel Communications Takes NAB Show into Social Media to Build New Audiences

Washington, DC (PRWEB) March 18, 2009

Thanks to the technical knowledge of Tuvel Communications, a Washington, DC-place communications firm that specializes in social media and networking, the National Association of Broadcasters (NAB) is building new ways of developing community and participation in its annual convention, the NAB Show. Using Tuvel's technical know-how, the NAB is reaching out to members of the post-production and game developer communities to boost attendance at its 2009 NAB Show, to be held April 18-23, 2009, in Las Vegas.

"There is a new communications paradigm and a shifting landscape," mentioned Mitch Arnowitz, managing director of Tuvel Communications. "Folks no longer wish to obtain 1-way messages savvy organizations engage buyers and prospects although building relationships. The NAB is such a savvy organization."

"This is an thrilling on-line engagement project and a great chance for the NAB Show to expand our reach to younger participants and early adopters in the broader-castingsm industry by employing these new media channels," stated Michelle Kelly, NAB senior vice president, Event Advertising. "We look forward to seeing new faces at our occasion as a result of this campaign. As the world's largest event for major media, entertainment and communications experts, we take pride in staying at the cutting edge of media trends on behalf of the content community, and the Tuvel Communications program assists us do just that."

Tuvel is operating with the NAB to find, communicate with and motivate post-production and game developer audiences to pass its message along to prospective show attendees. "We know exactly where to locate the World wide web publishers that can speak to and engage a new and younger NAB Show audience, employing a soft-sell method that each educates and promotes the communities the NAB desires to reach," said Arnowitz. "NAB's social media system will reach possible attendees directly on their turf, when they are most open to hearing about the 2009 NAB Show."

The NAB has utilised social media prior to, but brought in Tuvel for a larger, much more complete effort for its 2009 show. "The NAB is currently at the major edge, and our plan supports their efforts in constructing community and engaging new audiences by way of the use of social media," stated Arnowitz.

As with other clients, Tuvel is developing and leveraging relationships for the NAB by means of a social media outreach campaign that incorporates Twitter, Facebook, LinkedIn and other networks, as nicely as blogs, e-mail lists and internet sites. Tuvel applies a proven formula for good results to locating possible supporters of and participants in client organizations or events to whom other people listen, which delivers beneficial communications and engages a client's target community.

The Tuvel methodology defines social advertising and marketing channels that potential audiences frequent, such as e-mail lists, newsletters, Net forums, user groups and blogs locates appropriate groups and influencers inside each advertising channel and audience and validates contacts by way of site visitors, content, readership, online reputation and classic media coverage. "Our organization motto is 'Engaging Your Consumers in Unconventional Techniques,' and creating the greatest use of today's technologies, such as social media, is one particular of the most successful approaches we know of performing so," said Arnowitz.

For more info about Tuvel Communications' strategy and services, go to http://www.tuvel.com or call 301-545-0843.

About the 2009 NAB Show
The NAB Show, which will take location April 18 - 23, 2009, in Las Vegas (exhibits open April 20), is the world's biggest electronic media show covering filmed entertainment and the development, management and delivery of content across all media. Total specifics are obtainable at http://www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. As the voice of a lot more than 8,300 radio and television stations, NAB advances its members interests in legislative, regulatory and public affairs. Via advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their companies and seize new possibilities in the digital age. Discover more at http://www.nab.org.

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