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Trends Toward Eating in and Celebrity Chefs Drive Cookbook Demand

Los Angeles, CA (PRWEB) October 31, 2011

Although cookbook publishers will compete with more on-line recipes more than the subsequent 5 years, emphasis on healthcare and heritage will continue to drive demand for cookbooks, according to IBISWorld, the nation?s largest publisher of market study. Far more gift-giving related to greater discretionary spending will also elevate the typical quantity spent on each and every cookbook, further boosting industry revenue. In the 5 years to 2016, IBISWorld estimates that income will rise at a 2.7% annualized rate to $ 1.five billion. Initial growth is forecast to be quicker, with a four.1% income increase projected in 2012 as buyers continue to conserve cash and eat in.

The Cookbook Publishing market weathered the recession nicely as consumers splurged on cookbooks to eat and entertain at home rather of going out. Although external competition from on-line recipe sources is escalating, consumer demand for printed cookbooks continues to rise. Demand is also escalating due to demographic shifts as senior, immigrant and allergy-prone populations grow. Consequently, IBISWorld expects market income to increase two.two% per year on average to $ 1.3 billion in the 5 years to 2011. Helped by a gradual improve in consumer spending, the business is anticipated to grow 4.2% in 2011 alone.

Though shoppers can substitute on-line recipes for those in cookbooks, the world wide web is also a potent complement to cookbooks, where publishers can provide tutorials and interactive functions for recipes. Publishers are also developing on the internet communities about authors to strengthen relationships with at-house cooks and to generate new income streams. In addition, on the web bookstores have enhanced the visibility of cookbooks, particularly backlist titles. Quick search engines support on the internet bookstores, enabling clients to find cookbooks by title, author or keyword in only a few seconds. On the internet retailers now claim about 1-quarter of the consumer trade-book marketplace, which consists of cookbooks. Spending on greater-good quality books, technological development and advertising and marketing is projected to depress the industry's 9.five% profit margin by way of 2016.

According to IBISWorld analyst, Nima Samadi, more than the next 5 years the Cookbook Publishing business will face new challenges from mobile technologies. ?Favorable demographic shifts and escalating discretionary spending will continue to drive demand for cookbooks,? says Samadi. ?The aging population, steadily growing immigration rate and higher incidence of food allergies will continue to make up a huge audience for cookbook publishers.? IBISWorld forecasts business revenue to grow an annualized two.7% to $ 1.five billion in the 5 years to 2016.

For far more info, download the full report from IBISWorld on the Cookbook Publishing business

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About IBISWorld Inc.
Recognized as the nation?s most trusted independent source of market and industry study, IBISWorld provides a comprehensive database of unique information and analysis on each US industry. With an extensive on-line portfolio, valued for its depth and scope, the company equips clients with the insight needed to make much better enterprise choices. Headquartered in Los Angeles, IBISWorld serves a range of business, expert service and government organizations by means of far more than ten locations worldwide. For more data, pay a visit to http://www.ibisworld.com or call 1-800-330-3772.

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