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The Key to Successful Short Sales Transactions - Understanding Motivations

The Crucial to Productive Brief Sales Transactions - Understanding Motivations

We have spent a lot of time talking with our users more than the past year about what works (and possibly far more importantly, what doesn't work!) when managing your short sale pipeline. 1 of the key differences among successful investors and agents and ones that struggle (and a important factor in enhancing your successful closing rates) is quite basically putting yourself in all involved parties shoes and discovering common ground. of the bank or lender, the homeowner, the actual estate agent, the buyer(s), and any 2nd lienholders that drive the decision generating procedure. Understanding how these motivations conflict with each other will aid you locate frequent ground to get deals closed.

Let's run by way of them 1 by 1!

The Bank or Lender (Primary Lienholder)

This is it – the big kahuna. The bank has the keys to the castle, so do not underestimate their motivations when it comes to a brief sale transaction. The bank's brief sale decision producing approach is driven by a single factor – . Don't forget – the bank's ideal scenario is that you continue to make your payments on the agreed-upon schedule. This ensures that they make the interest on the loan and get the balance paid in full.

Let's circle back to motivation. What motivates the bank to accept a short sale provide? If you guessed $ $ you are correct! It is a bit of an inverse situation though – banks get into loans expecting to be repaid the principal balance plus interest. In this case, you are asking them to take much less funds – and the only way that is going to work is by demonstrating that the alternative is even More less money. In other words, the burden of proof is on you to motivate the bank to accept your provide by proving to them that their economic position will be worse if they do not accept the short sale. This is generally accomplished by cautiously explaining to the bank what the outcome will look like if they go all the way to foreclosure, and then additionally proving that foreclosure is imminent.

So, let's recap on how to motivate the bank -

that foreclosure is a more financially damaging than a brief sale and (See screenshot below) that foreclosure is imminent and cannot be prevented and ( A great brief sale hardship letter assists)


The Homeowner

The homeowner is in a various circumstance. They are falling behind on their payments, are hopelessly underwater, and it appears to them there is no way out!

Related to how the bank is mitigating their losses in a short sale, the homeowner also desires to mitigate the harm to themselves and their households. The motivating factor for a homeowner to pursue a brief sale is . The fascinating thing about a short sale from a homeowner's perspective is that, unlike a typical property sale transaction, the homeowner / seller actually does not care any much more about the sale cost of the residence. This is due to the fact they are already underwater – and to them, finding out of ,000 or ,000 actually is not significant – it is the acquiring out that is considerable.

The only time that changes is when the lender is searching for the homeowner to assume a deficiency judgment. In that case, the homeowner will still be motivated to minimize the loss, because they will be responsible for it soon after the sale completes.

Use the homeowner's motivation to get out of their scenario to get them to play their portion in the transaction – such as supplying essential supporting documents about their financial circumstance and a good, robust hardship letter. It is ideal if you can negotiate away any deficiency judgment (HAFA properties will automatically have no deficiency) to maintain the motivation of the homeowner strictly on leaving the property – but recognizes this directly conflicts with the bank's motivation – cash. Our recommendation in this scenario is to try to function for the homeowner's benefit – carrying a deficiency with out getting any asset to back it up is not a enjoyable scenario to be in.

The Realtor

Like any actual estate transaction, realtors want to close the deal and make commissions (below the guidelines of NAR or other realtor ethics codes). It's their job, following all!

A motivating factor for agents is most certainly the time involved in a transaction. Time is cash, and many genuine estate agents despise operating with short sales due to the fact (yes, it is true) they take more effort than a normal transaction. Getting in the middle of a genuine estate transaction is enough perform, now you have to throw in the multi-month bank approval procedure and due diligence phase and deal with extra red tape, for the identical commission.

Motivating realtors, then, can be accomplished by enhancing their processes or saving them time. If you are the actual estate agent, then your motivation should also be to save a lot more time. If a certain house nets you a commission check of 00, and it took you 30 hours to make it occur, vs. 60 hours for a equivalent check on a short sale, you worked for half the rate on the short sale! ( an hour vs. an hour, respectively).

How do we boost time? By creating efficiencies and perform flows into the process, particularly for repetitive tasks. Short sale software program like Brief Sale Artisan is certainly one way to enhance efficiencies. So is a basic spreadsheet. An additional one is just producing win-win situations proper off the bat by reading blogs like this and understanding how to meet the motivations of the parties involved in a transaction to enhance both rate of a effective close as properly as lessen the effort needed for every transaction.

Yet another motivating factor for agents is simply business. They just want business – quantity is essential! Even if agents do not like brief sales, the bottom line is getting a productive agent in today's industry depends on understanding and operating the short sale process successfully. If you want to have a good pipeline of work going, then you require to contain brief sales in your portfolio.

The Buyer

The buyer's motivation is the exact same in a brief sale transaction as a standard transaction – it is all about ! Whether the buyer is an investor searching to at some point flip the property or a household looking for a location to live, the price is what matters. Many buyers are attracted to short sales and are motivated to function by way of 1 regardless of the onerous timelines and red tape merely simply because they often represent a good deal.

We once again have a conflict here – the conflict that in a normal transaction exists between the Buyer and the Seller, in a short sale transaction is among the Buyer and the Lender. In a short sale, the buyer still desires the lowest cost feasible, but this time the lender, not the seller, desires the highest price.

Like any other genuine estate transaction, keeping a buyer motivated depends on their desires. For a household, it may well be demonstrating a property to be a excellent family members residence, in a very good neighborhood, or demonstrating a wonderful value. For an investor, it might be demonstrating the ability to enhance the value of the property and resell it at a future point in time, or keep it and rent it out. In any case, there is really nothing distinctive with the motivations of an end buyer in a short sale transaction to differentiate from your typical transaction.

The 2nd Lienholder or Subordinate Lender

The second lienholder, if there is one, has the exact identical motivation as the first lender – . So the same rules apply. The only additional wrinkle with the 2nd lender is that their "loss" in a short sale is generally a lot far more than the very first lenders. For example, a second lienholder might have a principal balance of ,000 and only anticipate to recieve 00 at closing – a measly four% of the principal balance in such an example.

This is why the case wants to be ironclad that foreclosure is imminent (in which case, the 2nd lienholder would get nothing). The bottom line though: if there is any doubt as to the validity of the hardship, a 00 check could not be enough to keep the lender motivated to accept the terms of the brief sale arrangement. So it is doubly crucial to make your case nicely to these parties!

Keep the motivations of everybody in mind

The bottom line: when handling a transaction, you are successfully juggling the motivations of all parties involved in the brief sale transaction. Keep that in mind when you are dealing with individuals, and you will close much more deals and be able to uncover widespread ground when disputes occur quicker. Flexibility and some political posturing apply!

What are your thoughts on motivations and how to use them to inspire success? Post in the comments!