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Merchandising Your Books at Events for Bigger Profits

Merchandising Your Books at Events for Larger Profits

Article by Eric Gelb

Hosting events, autograph parties, and mini-seminars can be a quite thrilling and lucrative way to sell your books, goods, and services. But the key to maximizing your profits is to merchandise yourself and your books using the most effective approach so your audience becomes convinced they need to purchase your books.

Follow these six actions to increase your outcomes.