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Marketing Expert Bert Martinez Discusses Neuromarketing on Fox News

Philadelphia, PA (PRWEB) April 29, 2010

Bert Martinez is an award-winning Entrepreneur, Trainer, Keynote Speaker, and Enterprise Coach with an overwhelming understanding in what drives individuals. This understanding of the emotions and aspects that motivate individuals to make 1 choice over yet another has created Bert Martinez an professional in the concept of Neuromarketing.

Neuromarketing is defined as ?a new field of marketing that studies consumers' sensorimotor, cognitive, and affective response to advertising and marketing stimuli... Neuromarketing will inform the marketer what the customer reacts to, no matter whether it was the color of the packaging, the sound the box makes when shaken, or the concept that they will have one thing their co-shoppers do not?.

Bert Martinez explains Neuromarketing further in his recent commentary on Fox 29 News. He states it as ?a way for marketers to use your emotions to get you what they want.?

Neuromarketing focuses on the brain activity and emotions behind ones response to a item or service. Marketers use study from Neuroscience studies to modify how they portray and advertise their brand. For instance, specific colors or sounds develop precise emotions in men and women. Neuromarketing will use this information and brand their merchandise with the colors or sounds required to provoke the emotions that they want to receive.

As with numerous marketing and advertising techniques, come critiques do not have a favorable view on Neuromarketing. Researchers use prepared human guinea pigs to measure activity in particular regions of their brain by means of plugged in response and sensors attached to choose up modifications in their physiological state. The experiments support them find out why shoppers make the choices they do, and discover what component of the brain is telling them to make the choices. The query or critique this raises is ?exactly where is the integrity in brands and politicians entering into customer?s minds and controlling how they feel and the choices they make?.

But, even with the unfavorable responses, Bert Martinez feels that Neuromarketing is not changing anytime soon. Marketers really feel they have a new untapped approach for better branding of their merchandise or services. And any new way of reaching much more possible customers emotions is not something that marketers will turn their back on!

Get in touch with Info
Link to Video on Fox 29 News: http://tinyurl.com/2bhlo3z
Site: http://www.bertmartinez.com
Phone: 832-303-bert (2378)
Fax: 713-297-8864