SAN MATEO, Calif. (PRWEB) August 28, 2008
SAN MATEO, Calif. (Business Wire EON) August 28, 2008 -- Keynote Systems (Nasdaq:KEYN), the global leader in on-demand mobile and Web test & measurement solutions for continuously enhancing the online experience, these days revealed that the SMS service used by the Obama campaign was extremely unreliable the week leading up to his momentous text announcement of his vice presidential running mate to millions of supporters. Keynote conducted 600 tests on the Obama '08 Campaign brief code from August 13 to August 22 in anticipation of the August 23 announcement. The results revealed inconsistent performance with really poor availability compared to the market typical. Based on its information, Keynote believes that in between 40-50 percent of individuals subscribing to obtain the VP selection text message from the Obama campaign may not have received the text message in a timely fashion or in reality quite likely never received the text message at all.
Keynote conducted its tests in San Francisco and San Diego across two major carrier networks. Subscribers to the Obama '08 Campaign received an SMS message and response time was measured when an hour over each carrier network.
"Our evaluation of Obama's SMS service leading up to his VP announcement demonstrates the inadequacy of the SMS technical infrastructure to support significant-scale advertising and marketing campaigns," stated Shlomi Gian, director of mobile enterprise development for Keynote. "As mobile advertising and marketing increasingly becomes a important channel for campaign managers and marketers interested in communicating with voters and customers, a solution for testing and monitoring typical brief codes is required to make sure the delivery of vital info and reliability. The Obama event underscores the absolute need to monitor the performance of common short codes utilized in high impact marketing and advertising or sales initiatives in which actual delivery of the message to the consumer is important to the overall success of the campaign."
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