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Keynote Releases Study on Good quality of 25+ Retail Internet Web sites Over the Course of the 2007 Holiday Season

SAN MATEO, Calif. (PRWEB) January 29, 2008

Keynote Competitive Analysis, the industry analysis group of Keynote Systems (Nasdaq:KEYN), nowadays announced the release of the final outcomes from its U.S. Holiday Impact Study, a Internet website performance monitoring study that examines the technical performance and service levels of 26 leading retail Web websites over the course of the 2007 holiday season. At the opening of the season, Keynote identified performance troubles with a lot of sites' search and check-out processes. The complete study includes over three,000 data points, enabling insight into the root causes of these challenges.

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Keynote's U.S. Holiday Impact Study examines internet site reliability and web site responsiveness for leading web sites across all significant retail categories which includes internet sites such as Amazon.com, Barnes and Noble, Finest Buy, House Depot, Target, Toys R Us and Wal-Mart. The distinctive information and insights uncovered by Keynote Competitive Research are acquired via the use of the company's commercially offered Web performance test and measurement products. The study is accessible for purchase from Keynote. For much more details or details on buying the complete study, please view Keynote Competitive Analysis - Retail.

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Cabelas, Victoria's Secret and Greatest Buy Record the Very best Service Levels

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Cabelas, a sporting goods retailer, Barnes and Noble and Very best Buy had the retail industry's greatest reliability over the holiday season, an indication their internet sites had been extremely available and experienced small or no downtime over the 30 day study period. Victoria's Secret, Circuit City and Cabelas had the industry's very best site responsiveness over the holiday season, an indication of how quick those sites had been in downloading pages and completing transactions for shoppers. Cabelas and Best Buy had the industry's best overall service levels over the holiday season, ranking extremely in terms of both web site reliability and internet site responsiveness.

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"From a Web performance perspective the biggest news out of the holiday season is the overall improvement in performance of internet sites across the retail business as compared to last year," said Ben Rushlo, senior consulting manager for Keynote's competitive research group. "Nevertheless, we nonetheless see a number of major retail brands with substantial slowdowns and peak hour outages throughout this critical season. That has a direct impact on on the web sales that can account for up to a third of overall holiday sales."

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Approximately up to 30% of all holiday shopping is accomplished on the internet, and that figure continues to improve, according to the National Retail Federation. However Keynote identified that some of the leading retail web sites showed up to 400% slow-downs during peak shopping days, a rate at which Keynote experts caution leads to consumer abandonment of a product search or check-out. On average, retailers skilled 5% to 10% slow-downs during peak holiday shopping periods, which would not considerably impact the consumer's on the web expertise or impede check-out.

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The top seven performing websites in the study had over 99% availability over the course of the holiday season. Even so, the Keynote study revealed that, on typical, retail sites experienced 7 hours of total downtime during the holiday season, equivalent to a half-day's sales. The worst performing internet sites, such as some highly recognized retail brand names, experienced up to 20 hours of total downtime, periods when no transactions could be completed, over the course of the 30 day holiday season. By contrast, the best performing websites, such as Cabelas and Greatest Obtain, experienced either no downtime or downtimes of less than one to two hours.

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The electronics and books and music retailers, in general, had the very best technical quality performance whereas the house improvement industry, which Keynote added to its study this year, showed the worst performance overall.

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Background on the Keynote U.S. Holiday Impact Study

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The Keynote U.S. Holiday Impact Study examined the technical performance of leading retail internet sites utilizing Keynote's Transaction Perspective(R) answer, a leading subscription-based service for measuring and monitoring Internet web site performance. Transaction Perspective mimics the actions of buyers and examines performance from multiple geographic locations, collecting far more than 6,500 data points across 40+ metrics for each website to detail on the web technical performance. The study provides insight into technical performance relative to competitors, and gives detailed data on internet site performance across seven important measures crucial to the operational wellness of an online company. The study was conducted over a 30 day period for the duration of the 2007 holiday season from Black Friday, the day soon after Thanksgiving, often regarded as one of the busiest shopping days of the year, by way of Christmas.

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Retail Web Internet sites Included in the Keynote US Holiday Study

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Retail internet sites included in the Keynote US Holiday Study were: Amazon.com (Nasdaq:AMZN) Barnes &amp Noble (NYSE:BKS) Finest Buy (NYSE:BBY) Obtain.com Borders (NYSE:BGP) Buy.com Circuit City (NYSE: CC) Dell (Nasdaq:DELL) Office Depot (NYSE:ODP) OfficeMax (NYSE:OMX) Overstock.com (Nasdaq:OSTK) Staples (Nasdaq:SPLS) Toys R Us (NYSE:XKE) Target (NYSE:TGT) and Wal-Mart (NYSE:WMT).

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About Keynote

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Keynote Systems (Nasdaq "KEYN") is the global leader in on-demand test &amp measurement solutions for continuously improving the on the web encounter. As an independent and trusted third-party, Keynote provides IT and advertising and marketing executives with an unbiased view into their Web services from around the world. For over a decade, Keynote has been supplying measurement information and testing capabilities that enable businesses to realize and enhance their customers' on the web and mobile expertise. Keynote has four test and measurement businesses: Web performance, mobile high quality, streaming &amp VoIP, and customer encounter/UX. In addition, Keynote's business analysis group referred to as Keynote Competitive Investigation publishes proprietary studies measuring consumer expertise and service levels across a wide range of industries.

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Recognized as The Mobile and Internet Performance Authority(TM), Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 locations about the world. Keynote also maintains 1 of the most representative panels of on the internet users consisting of 160,000 shoppers. Keynote's on-demand, hassle-totally free infrastructure allows organizations to access services they require, when they need them to pinpoint and fix mobile high quality and Net troubles before they impact clients.

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Keynote assists over two,700 corporate consumers turn into "the very best of the greatest" by helping them boost on the internet business performance and mobile communications high quality. Keynote's clients represent leading Net and mobile businesses including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E

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