New York, NY (Vocus) July 7, 2010
In a world exactly where Twitter and Facebook are component of our day-to-day vocabulary, it?s no longer enough for companies to say they want to play in the social media space they must monitor changing consumer attitudes to see which social media path can greatest drive brand behavior.
JWT, the largest marketing agency in the U.S. and the fourth largest in the world, spoke with a panel of 18 pros in the social media sphere to develop 12 actionable recommendations for brands. Contributors included Brian Solis, author of Engage!, blogger at BrianSolis.com Nathaniel Hansen, co-founder of The Socializers Lorrie Thomas, CEO of Net Advertising Therapy and Peter Kim, managing partner of North America, Dachis Group.
In the report, they share their insights on past and existing trends, comment on their personal experiences and relate these to broader social and consumer trends.
The 12 greatest practices highlighted in the JWT Social Media Checklist incorporate: