A guest speaker can help your team members understand the ‘added value’ of standing out from the competition. Ok, so have you ever seen the beginning of a season of ‘The Bachelor’ or ‘The Bachelorette’ show? If it makes you feel better, you don’t have to admit it…just hear me out on this one. In this show, some 30 guys or gals (depending on which version of the show it is) compete for the attention of the single man (The Bachelor) or woman (The Bachelorette.) They travel to exotic places and go on one to one or group dates. The singles, who are preferred are given a rose. The singles, who make no ‘love connection’ are sent packing for home.
So about now you are asking, “What does this have to do with hiring a guest speaker to discuss standing out from the competition?” Give me a moment, I’m getting there. I have noticed that initially, the way to ‘get a rose’ is to stand out from the others in the pack. Some of the folks wanting a rose, write a poem, sing a song, or learn a few dance steps. One gal resorted to wearing vampire fangs, while one guy donned a mask. In each case, they lasted for more than one week on the show. ‘Why?’ wait for it…because they stood out from the competition.
If you want to bring home the importance to your employees of standing out from the competition, a guest speaker can deliver this very important message. Many businesses offer the same types of services; take credit card companies for example. They all offer you a line of credit so that you can buy stuff. But what causes the customer to carry a Visa card, instead of an American Express, or a Discover card? The differences among them may be the:
- interest rates
- stellar customer service
- unforgettable TV commercials
Regardless of the reason, it all boils down to standing out from the competition...how to separate the men from the boys.
So how does a guest speaker enlighten your team? A guest speaker can analyze your business setup and explain to your team, what makes your business better than the rest. The guest speaker can also underscore the significance of these differences. Or if your company is in a slump, a guest speaker can deliver the message that a new marketing strategy or customer service program is being implemented in your company to ramp up sales or your customers’ perception of the benefits and ‘added value’ your company has to offer over the competition.
What are you waiting for? If your team doesn’t understand the importance of standing out from the competition, you may be sent packing. Hire a guest speaker to enlighten your team and get a rose.