London, UK (PRWEB) November 04, 2011
Global Hotel Exchange (GHX) - globalhotelexchange.com - , a new, independent, on the internet travel agency (OTA) that will offer price-free of charge distribution to hotels facing ever-rising charges and commissions, has announced the selection of Pamil Visions Public Relations as its agency of record. Pamil Visions will oversee and advise on multi-channel digital engagement, as nicely as on the internet organization development.
Going live in January 2012, International Hotel Exchange will operate independently of the collective online travel agency practice of rate parity. Inside the scope of GHX operation, hotels will be able to set their own rates exactly where they obtain 100% of the booking, further enabling them to pass on savings in the form of lower rates to consumers.
Thomas Magnuson, CEO of Magnuson Hotels and GHX had this to say about the selection of Pamil Visions:
?In order for GHX to quickly globalise cost-free of charge distribution to hotels, it is important to pick the on-line communications consultancy with the highest and best capability and reach. We are proud that Pamil Visions has joined us in our mission.?
GHX aims to give a a lot more excellent on-line travel answer. Engaging Pamil Visions, and on the internet players like them, is but the first step toward a more viable hospitality market place. Mihaela Lica, Founder & Senior Partner at Pamil Visions, has this to add:
"GHX represents a mega-shift in the travel market, a new company model and a challenge for our seasoned travel PR team. We count on years of expertise in successfully promoting all kinds of startups, but the greatest recipe for good results is aligning encounter with exceptional folks. We are so fortunate to be working with Tom Magnuson and his team. In the finish, this is a win-win for all parties involved."
GHX, in executing the newest technologies, numerous two-way communicative channels, as effectively as standard marketing and advertising strategies, will, in impact, supply a significantly needed alternative to typical commission-based visibility for the hotel business. The exact same principles that rocketed Magnuson Hotels into the leading spot for independent hotels worldwide, will extremely soon leverage the energy of price, value, and visibility the on-line channels allow.