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Employing a keynote speaker for product launches

Using a keynote speaker for product launches

Article by John Petersons

A keynote is the basic theme, mood or tone of any speech, music article, etc. To make a product successful, every company needs to make the launch, a memorable affair. But in most cases, they end up making it far more complex than necessary. A keynote speaker can be quite effective in such cases. They are expected to make a short speech and presentation of the product that leaves a definite impact on the audience's mind.Apple is the best example of a company which uses this technique effectively. The showman that he is, Steve Jobs ensures that no Apple product launch is a dull affair. At every Macworld expo, he unveils Apple's latest products in the simplest yet most spectacular manner. Coupled with his famed ability to speak, he ensures that each and every product is a success.Product launches need not be a very glamorous affair. But what is important is that a buzz is created. The launch should be able to capture the imagination of the spectators witness to it. A keynote address is very effective in this regard.The ability to sell a product matters a lot on the publicity and the launch. The public should be able to relate to it. An articulate keynote speaker will ensure that the public gets interested in it.The launch decides the fate of a product in the market. Making the right kind of buzz is necessary to make it successful.

A keynote is the basic theme, mood or tone of any speech, music article, etc. To make a product successful, every company needs to make the launch, a memorable affair. But in most cases, they end up making it far more complex than necessary. A keynote speaker can be quite effective in such cases. They are expected to make a short speech and presentation of the product that leaves a definite impact on the audience's mind.Apple is the best example of a company which uses this technique effectively. The showman that he is, Steve Jobs ensures that no Apple product launch is a dull affair. At every Macworld expo, he unveils Apple's latest products in the simplest yet most spectacular manner. Coupled with his famed ability to speak, he ensures that each and every product is a success.Product launches need not be a very glamorous affair. But what is important is that a buzz is created. The launch should be able to capture the imagination of the spectators witness to it. A keynote address is very effective in this regard.The ability to sell a product matters a lot on the publicity and the launch. The public should be able to relate to it. An articulate keynote speaker will ensure that the public gets interested in it.The launch decides the fate of a product in the market. Making the right kind of buzz is necessary to make it successful.

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