• Book Chris Rugh Today! 1-888-SPEAKER

eBook Survey Reveals Consumers Want Music, MultiMedia Content in eBooks, and Are Willing To Pay A Premium For It.

Los Angeles, CA (PRWEB) August 24, 2011

Cathedral Rock Publishing's ongoing survey of eBook readers' habits and preferences highlights opportunities for authors and publishers.

&#13

A survey conducted by Cathedral Rock Publishing has located that the majority of eBook readers support further content, such as music, audio and video, and are willing to pay a lot more for this additional ?wealthy? content.

&#13

The survey of 105 users, conducted more than July and August 2011 in individual and online, asked a number of questions to recognize why readers do ? or don?t ? access eBook content. When asked if they had downloaded an eBook, 85% of eBook device owners said yes. Of those who had but to download an eBook, a third stated that they ?preferred the feel of a book? and two-thirds stated that they had a smartphone or similar smaller device and the screen size was not suitable for reading eBooks.

&#13

Survey participants had been also asked what sort of content would appeal to them in an eBook. A lot more than 3 quarters of respondents (77%) identified music as a desirable addition, whilst 19% answered ?other types of audio.? 56% stated they would like video in eBooks and 58% were in favor of color graphics.

&#13

The survey also asked men and women to think about how they want to use multimedia content embedded in the eBook. More than 3 quarters (76%) wanted to be able to import music and video into iTunes.

&#13

Finally, the survey investigated pricing and how considerably individuals would be willing to pay for a multimedia eBook. Every individual was asked if a book without extra multimedia content or characteristics was 4 (US) dollars, how a lot more would he or she pay for the very same eBook with enhanced multimedia content such as music, color graphics or videos. All respondents said that they would pay more for it, with 10% stating they would pay much more than $ 10. 16% said they would pay $ 10. 25% men and women stated they would pay $ 8, and 40% said they would pay $ 6.

&#13

The survey was conducted by Cathedral Rock Publishing, a consulting and professional services firm, that specializes in multimedia eBook creation, publishing and distribution. The firm advises authors, publishers, and organizations on eBook techniques and best practices. This includes how to repurpose existing content and assets for the eBook marketplace, and working with groups on how to program and execute new content and eBook strategies.

&#13

John David Balla, co-founder of Cathedral Rock Publishing, explained the rationale behind the survey: ?This is an ongoing study to uncover what is driving the evolution of eBooks. We all know that eBook buying has exploded, but what do readers want in terms of wealthy content ? and how distinct will the reader?s experience be in the coming years? Understanding all these elements is critical for publishers and authors as they consider how to package and present info readers want. The opportunities for content in the world beyond paper, are restricted only by imagination ? and what readers are open to.?

&#13

Stephen Smoke, co-founder of Cathedral Rock Publishing, and the author 29 books, which includes the acclaimed multimedia eBook, Cathedral of the Senses, concluded: ?This survey is a snapshot of opportunities for publishers and authors. Readers are open to new approaches of purchasing and exploring content, and now is the time for forward-thinking writers and publishers to contemplate how additional content can enhance a reader?s experience, drive eBook sales, and transform the world of publishing.?

&#13

###

&#13 &#13 &#13