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Creating an Emotions Driven Brand isn?t Just a Marketing Job. Your Brand Story Must be Integral to Organization-Wide Strategies and Tactics

(PRWEB) June 23, 2010

When you?re deciding on a new company affiliate or alliance, do you believe about your brand story? When you?re setting your social responsibility and sustainability priorities, do you feel about your brand story? When you design your employee orientation and coaching courses, do you think about your brand story?

In a new white paper, 360