Copywriting Ideas From World Champion Speaker Darren La Croix
Darren La Croix former Toastmaster's world champion of public speaking and specialist speaker gave the keynote speech at the Toastmaster's Leadership Institute in Ventura. To my expertise Darren is not a copywriter but he does know how to craft a speech and tell a story. And, though he spoke on becoming a much better speaker Darren had a very good grasp on some of the elements critical to very good copy. I will pass along some of Darren's information here:
1. Darren advised folks to commence a story file where they keep copies of excellent stories they have read or written. The copywriting equivalent of this is your swipe file. Start off a file that contains examples of effective ad copy that you can refer to when you write your sales copy.
2. He also said the important to crafting good speeches of any length is "tell a story, make a point." Longer speeches far more stories and more points.
This is a valuable copy tactic also. You have an open, a close, and some bullet points in between.
3. The formula Darren makes use of is "then - now - how." Countless sales copy masterpieces have followed the exact same formula. For instance you can begin off describing a circumstance you had been in a lot like your reader when issues were bad and the chips were down. Then you move on to telling a story of how you overcame. Finally, you describe the product that helped you to get exactly where you are these days.
4. A speaker's challenge is to convey believability too. Copywriters face the identical challenge. Here are some very good questions to help you write a lot more effective copy. Who will pay? How do you reach them? Why you?
5. Close the deal. Soon after speaking for an hour and a half Darren asked the audiences permission to speak for 1 minute about his data goods and coaching program.
This is exactly where he presented his compelling offer and asked for the funds. Do the very same thing with your copy. Do not sell too early, present an irresistible offer, and ask for the income.