Boston, MA (PRWEB) September 4, 2009
Both a New York Yankees fan and an Ohio Buckeye have praised YouTube and Video Marketing and advertising: An Hour a Day by Greg Jarboe, who is a citizen of Boston Red Sox Nation and a Michigan Wolverine.
Bryan Eisenberg, co-founder of Future Now, Inc., which is situated in New York City, said, "What tends to make Greg so excellent at on the internet PR is his captivating storytelling ability. What tends to make YouTube and Video Marketing: An Hour a Day a have to read are Greg's storytelling abilities. Immediately after all, it is the millions of stories that are told on YouTube every day by men and women like you that make it such a potent advertising medium. If you will not find an hour a day to invest in understanding to make it work for you, do not be concerned your competitors will tell the story of their success."
Matt Bailey, president and founder of SiteLogic, which is situated in Canton, Ohio, mentioned, "Being from Ohio, we utilised to say that the very best thing to come out of Michigan was an empty bus. Greg Jarboe has changed that with his book about YouTube advertising. I am actually searching forward to reading this. I've heard all sorts of stories about Greg researching the book and talking with various firms about how making use of YouTube actually enhanced their enterprise, genuinely broken new ground, and changed the guidelines of marketing. So, I am actually hunting forward to see all of the work that Greg has put into this. I know he has gone about this semi-seriously and I think you are going to enjoy it as properly."
Published by Wiley, YouTube and Video Marketing: An Hour a Day is a total, process-based guide to creating, implementing, and tracking a video marketing and advertising technique. This 504-page guide offers extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other internet sites and blogs, YouTube marketing possibilities, and vital metrics and analysis. For far more data about the paperback book or to read excerpts of Chapters 1 and 11, go to http://www.wiley.com/go/youtubehouraday.
About Bryan Eisenberg
Bryan Eisenberg is a co-founder of Future Now, Inc., an interactive advertising optimization firm. He has been recognized by eConsultancy members as a single of the best ten User Knowledge Gurus and was selected as a single of the inaugural iMedia Leading 25 Marketers.
Eisenberg is the co-author of the Wall Street Journal, Enterprise Week, USA Right now and New York Instances bestselling books "Contact to Action", "Waiting For Your Cat to Bark?" and "Often Be Testing". He is also the publisher of the popular marketing and advertising optimization weblog GrokDotCom.
Eisenberg has been the keynote speaker for Search Engine Techniques, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom and the Canadian Marketing and advertising Association. He is also the co-founder and Chairman Emeritus of the Internet Analytics Association. He serves as an advisory board member of Search Engine Methods, the eMetrics Marketing Optimization Summit and numerous venture capital backed startup businesses: Bazaarvoice, iPerceptions, ClickEquations.
About Matt Bailey
Matt Bailey is the president and founder of SiteLogic, a site advertising and marketing consultancy, and has been coaching organizations about website advertising given that 1997. He also serves on the Advisory Board for Incisive Media's Search Engine Tactics Conferences.
Bailey is in demand worldwide as a speaker for the Search Engine Strategies conferences, the Direct Advertising Association (DMA), and the American Marketing Federation. He speaks at more than 30 international conferences, seminars, and education sessions every year. Seminar attendees consistently rave about Matt's conversational, entertaining speaking style and his capacity to explain high-level search advertising and marketing ideas in a way that even "non-techies" comprehend.
Bailey is the primary trainer and developer for the DMA's search engine optimization certification program, and the trainer for its two-day internet site marketing and advertising seminar. This year, he was selected as the DMA's emissary to France simply because of his expertise in search advertising and marketing.
About Greg Jarboe
Greg Jarboe is the president and co-founder of Search engine optimization-PR, a search engine optimization firm, public relations agency, and video production company. He is a frequent speaker at Search Engine Strategies conferences and a correspondent for the Search Engine Watch Weblog.
Founded in 2003, Seo-PR has offices in Greater Boston and San Francisco. Seo-PR won a Golden Ruler Award from the Institute for Public Relations and PR News and was a finalist for SES Awards in three categories: best social media marketing and advertising campaign, very best B2B search advertising campaign, and greatest integration of search with other media.
Jarboe is one of the folks profiled by Michael Miller in "On-line Marketing Heroes: Interviews with 25 Productive Online Marketing and advertising Gurus". He is also a member of the Industry Motive faculty and a principal in the ChannelOne Advertising and marketing Group. He graduated from the University of Michigan and is a Boston Red Sox fan.