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American Express, Southwest Airlines, Aon Consulting, Zappos, and Others to Explain How Facebook and Twitter are Changing Employee Recruitment and Retention

(PRWEB) September 18, 2009

M. Lee Smith Publishers and Lawrence Ragan Communications Inc. announce the two-day learning event, Social Media and HR Summit, hosted by Aon Consulting in Chicago.

This conference will feature thought leaders at American Express, Southwest Airlines, Aon Consulting, Zappos, and other leading employers sharing how they use emerging Web technologies to attract top talent and derive greater value from existing employees, all in an era of tightened budgets.

The Summit will deliver guidance in two content tracks. Track One focuses on using social media to build an employment brand through workplace communication that increases employee loyalty, focus and productivity. Track Two provides instruction on using social media for employee recruitment, retention and engagement. Both tracks will feature extensive use of case studies to show what works and what must be avoided.

Speaker Shel Holtz, principal of Holtz Communication + Technology, has seen social media gain a permanent foothold in an increasing number of companies and in an expanding number of ways. "Best Buy has reduced turnover and increased retail worker participation in the company?s retirement savings plan. Northwestern Mutual Life Insurance has seen an increase in collaboration. Siemens USA is finding employees establishing knowledge contacts who might otherwise never have met. Proctor & Gamble is embracing social media to foster product development and marketing activities."

"Gone are the days when HR and corporate communications could ask if social media was a friend or a foe," says James Lynch, Vice President of Employee Communications at American Express Co. and fellow Summit speaker. "It?s a part of the new landscape. So we developed an internal strategy consisting of micro-blogs, wikis, and podcasts to broadcast corporate messages, foster further collaboration, and deliver global employee training."

Long viewed as productivity killers, social media applications such as Facebook, LinkedIn, Twitter and MySpace are now being harnessed by HR to find and engage the most desirable job applicants, communicate workplace benefits information and deliver superior onboarding. But there are pitfalls, including the potential release of confidential company data, regulatory violations and public relations disasters. Social Media and HR Summit: Recruitment, Retention & Engagement in a Web 2.0 World will address the positives and risks of social media as a management tool, using real-life examples of what?s working as well as what?s been proven less effective.

"In this age of layoffs, slashed budgets and diverse media channels, HR is being forced to do more with less," says Brian Baker, vice president of organizational performance and implementation for Aon Consulting. "Social media is the new solution to the need to transform organizational communication and employment branding."

For more information, visit HRandSocialMedia.com or contact Pete McPherson at pmcpherson(at)mleesmith.com or 800-274-6774.

About M. Lee Smith Publishers

M. Lee Smith Publishers is a leading supplier of employment law information, training resources, and employer best-practices guidance to the Human Resources Management community. Recent launches include Training Today, featuring online employment law training for supervisors and employees, and HRLaws.com, a comprehensive multi-state employment law compliance information resource for management. Other publications and products include bulletins on state and federal employment law changes, DVDs, manuals, subscription-based online services and audio conferences, in addition to several live seminars on maximizing workforce performance and return on payroll investment. For more information about M. Lee Smith Publishers, visit HRhero.com or call 800-274-6774.

About Lawrence Ragan Communications Inc.

For more than three decades, Lawrence Ragan Communications Inc. has been the leading publisher of corporate communications, public relations, and leadership development newsletters. The Ragan brand now includes more than 16 targeted newsletters in the areas of employee communication, organizational writing and editing, sales and marketing, media relations and motivational management. Ragan also produces several communications conferences, workshops and senior-level forums throughout the United States. Ragan conferences draw more than 3,000 professionals annually and provide attendees with access to leading communicators, best practices and rich networking opportunities. For more information about Ragan Communications, visit ragan.com or call 800-878-5331.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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