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A Case (Study) For Self Publishing

A Case (Study) For Self Publishing

The actual estate agent had an thought for a series of books dealing with three subjects: 1. Buying and renting houses, two. Acquiring, fixing up and selling houses, and three. How to sell a property for sale by owner.  Like most people who think about self-publishing he had the expertise but…

Problem:

He did not know how to organize his suggestions or coordinate the creation of his books.  He had never ever written a book prior to and the procedure was daunting.  The other problem was the cost.  Every single company he contacted tried to force-fit his books into specific sizes, employing whatever binding techniques they were familiar with, which often increased costs.  He necessary to find a company that he could quickly work with, one that was versatile enough to function with outlines and verbal thoughts but was not tied to a certain binding approaches or finished size.

What he was looking for was a business that would produce the book WITH him, not just for him, taking it a step at a time and making changes along the way so that in the end, the size and binding strategies would dictate themselves.

Remedy:

The real estate agent identified the remedy not in a book binder or a printer, but in a creative agency that did NOT bind or offset print but did electronically print.  The creative team could create what was needed from the ground up, electronically print copies on-demand, and outsource offset printing if need to have and binding.  An agreement was reached where the creative agency would usually tell him the names and contact info for the binding and / or offset printing, and that the real estate agent would make the decision to handle the binding and printing himself if he saw fit.

The creative business worked with hand-written outlines to produce the books, one page at a time, one chapter at a time, one book at a time, beginning 1st with a common outline and filling in the blanks as they went.  The cover art was created by manipulating the genuine estate agents logo, the spot art within the book was also created by manipulating art the genuine estate agent owned.

The books had been initially written in Word since it was the most versatile computer software and the files could quickly be transferred into any computer software they required for the final book art.  The pages, chapters and even whole books had been forwarded from the creative agency to the actual estate agent and back again, every producing comments in red until the changes were complete.  In the meantime, several telephone calls and emails saved travel time for each the genuine estate agent and the creative team.  Once a week they would meet just to brainstorm.  Some suggestions from the brainstorming sessions included:

- Notes pages soon after every single chapter.  Given that the books had been meant to be a form of study guide and utilized not just read, the study notes pages produced best sense.

- The final books would contain each form the reader necessary, from a residence inspection checklist to tenant agreement forms.

- Any other data, which includes duplicate forms, would be situated on the web for the reader to print.  The forms were produced as PDF files.  Considering that the real estate agent did not have a website at that time, the creative team simply produced a page on their website and loaded the PDF files onto that page.

- The final books would also incorporate a pen, imprinted with the genuine estate agents name and phone number.

- The books would be rind-bound so the reader could open it all the way and it would not close, and the pen would be inserted into the ring and mailed to buyers.

- Final book sizes would be 5-1/2” x 8-1/2” so folks could easily fit the book into a glove compartment or purse.

- The real estate agent would take a couple of copies to other organizations he believed would sponsor the book to support cover his expenses, and in return their name and get in touch with data would be printed on the cover.

SOLUTIONS:

- Simply because the books were ring bound, which can be done at any neighborhood print shop really inexpensively, the real estate agent had the creative team electronically print a dozen copies and bind them.  He took these copies to banks, mortgage brokers and other people who had the identical target markets but were not competitors and offered them the chance to sponsor the books.  Considering that the books had been becoming electronically printed by the creative team and bound as necessary, he could accept sponsorship for a specific quantity of books for every single sponsor and alter the sponsor for that book whenever he required.  Sponsors were quickly located, and that helped pay for the price of the book creation and printing and gave the actual estate agent a profit just before be even sold any books.

- The agent rented booths at trade shows and began selling the books.  The books did not sell as properly as he had hoped, but due to the fact of the sponsorships they had been profitable. And something happened that he did not anticipate – HE WAS PERCEIVED AS THE Professional!  Individuals in his market were suddenly asking him to be the keynote speaker at conferences, seminars and trade shows.  He was not only paid to speak, but brought copies of his books with him and discovered that he also require to bring order forms due to the fact all copies sold out following his presentations.  This also led to being asked to be a contributing editor for several industry publications, which only fueled the flames further.  It became a snowball effect.

- He added the order forms for on the internet purchases to his new site, which was produced by the exact same creative team.  Simply because the creative team was familiar with the content of all the books it took only a couple of days to create and post the new website, and at a really low expense.

- The real estate agent given that then has developed a fourth book in the series for older young children and is at present taking into consideration a fifth book.