14 Fabulous Techniques To Get Paid Speaking Engagements Write-up by Kristie Rimmele
Sometimes finding good leads for speaking gigs can feel a bit like hunting for a tropical spa with umbrella drinks in the dessert. It is effortless to get discouraged. But but when you see superstars that are booked solid, you know that it can be carried out. So how do you find leads for paid speaking engagements? Below are 14 methods you can use to find excellent contacts and get yourself booked!
1) Define a niche. According to Networking professional, Lillian D. Bjorseth, a niche can be defined as sorts of organizations you want to speak for, an business you want to specialize in, or a subject matter. By defining a clear niche, you immediately set yourself apart. The next challenge of course is to turn out to be recognized in your niche.
When you grow to be the leading authority in your field, folks seek you out. Speaking trainer Burt Dubin says, "There's no point in becoming a fine marketer until you have expertise to supply. And your expertise has gotta be in a distinct niche. A niche exactly where folks with cash in their jeans recognize your value and are willing to invest in what you alone know. Here's how to pick your niche: identify the subject or issue in which you're willing to do endless and ongoing research for a market with the indicates to pay you."
2. Free to Fee. Speak for cost-free in places likely to have men and women who could employ you for fee. Frequently there are folks in these audiences who could hire you. Check your nearby Kiwanis, Lions Club, Chamber of Commerce, and Rotaryclubs.
After speaking recently in the Women's Economic Development Outreach event, somebody in the audience hired me for a speaking engagement for their group. If they hadn't noticed me speak in individual, it is really unlikely that this person would have contacted me.
3. Attend Events - Go to the events that your perfect clients attend and mingle with the decision makers who could employ you. "The Transition Man" Johnny Campbell says, "Research the event ahead of time. Know who will be in attendance. Have a hit list of people you want to connect with. Ask 1st what THEY do so you can tailor your 30 second pitch to address how you can support with their distinct wants."
Johnny likes to go to chamber meetings and sit at the far end so he goes last introducing himself. That way he can listen very first to who is in his audience and tailor his 30 second introduction. When he did this and a gentleman was so impressed that he quickly handed him a business card and stated, "Call me."
4. Speaker Directories. There are websites that list speakers for a fee. Meeting planners at times go to these directories searching for a speaker on a specific topic.
five. Smile and Dial. Flipping the pages of a meeting planner directory and cold calling can drum up company. Most speakers who use this method successfully make 40- 50 calls everyday. If you are smart about locating the"right" targeted leads to call, this is specifically successful.
7. Ask for referrals correct from the platform. Keynote speaker and master certified coach, Wealthy Fettke says this when he speaks to groups "As you can tell, I am truly passionate about what I do. If you know of a group who could benefit from this message, please hand me a business card afterwards."
8. Referrals. Ask for referrals from existing customers who have hired you to speak. If you ever have to lower your fee, you ask for letters of recommendation and referrals as component of the deal in exchange for the discount.
Burt Dubin provides this tip to reward those who refer you.
"Let your clients or buyers know they are rewarded for referring folks who invest in what you provide. Give suitable gifts, depending on the size of the ticket. I give a option of gifts. A dollar amount in cash or a greater dollar amount given to their favorite charity in their name, or a particular dollar quantity in free product. Reward referrals generously."
My personal believed is that a heartfelt note, a Starbucks gift card, a telephone call, or even flowers is a wonderful way to say "thank you - I appreciate your referral!"
9. Get on Your Prospect's Radar Screen. Best of mind status comes from word of mouth of your customers, becoming "seen" in the pages of print media, and from testimonials of audience members.
Know exactly where your audience goes and be there. This consists of your prospect's ezines, clubs, organizations, bulletin boards, and magazines.
10. Speaker Site. An successful speaker internet site provides a meeting planner every little thing they need to make a decision that you are the excellent speaker for their event. You will want to incorporate downloadable 1 sheet (brochure), testimonials, program descriptions, media coverage, results gained for other customers, and your speaker video.
Lillian D. Bjorseth, the Networking Expert, shared how she got a lead from a main business who wanted to hire her and discovered her on the web site. The person came back to their planning committee who stated, "You located her exactly where?" "Have you even noticed her speak? My reputation is on the line here." Then following reading testimonials from clients who hired Lillian to speak, they were happy to hire her.
In the past 2 weeks, having a speaking video on my internet site has gotten me the job. A client was hemming and hawing and stated, "Can we see you speak somewhere locally initial?" I told them exactly where they could view my speaker video on my internet site and in 5 minutes they known as back to book me.
11. Join organizations exactly where individuals can employ you or may well be able to refer you to individuals. Evaluation your organization memberships at the end of the year ahead of you renew to make certain that the fees was worth it.
12. Publicity rules! Red Zone Marketing and advertising speaker, Maribeth Kuzmeski says that hiring a full time publicist has made all the distinction in her speaking career. She says that when individuals have noticed your face sufficient times in publications they get to really feel like they know you.
13. Invite prospects as your guest when you speak to groups. That way they can knowledge you firsthand. Soon after they encounter the power of your speaking, they are likely to employ you or even refer you to others.
14. Building relationships. Communication professional, Cyndi Maxey, says her secret is to keep in touch with her customers and prospects. She sends articles to them to let them know she is thinking of them. She also likes to send cards and call them from time to time. As Cyndi says, "Never ever let them forget your name. You want to be leading of mind when they are prepared to hire."
Learn more from the Kristie http://www.brandingonthenet.com./