It was inevitable…the Burger King Mascot was fired for more ‘healthy’ marketing…Chris Rugh coaching in business will teach you to read your clients’ needs before it’s too late.
They should have seen it coming! McDonalds got it, but Burger King didn’t; and the company has paid the price! Everything you read in the news these days, or see on television, is about a healthier, nutritious conscious focus for Americans. The discussion is about the re-design of the old government food chart, portion sizes, and food choices for adults and their kids. When the first lady of the United States has kids doing jumping jacks on The White House lawn, health and fitness have reached center stage.
So what the hell happened to Burger King? They relied on their tired old marketing execs instead of a good business coach. Marketing execs highlighted the same fat, tired, and creepier (as of late) Burger King sneaking into McDonalds’ corporate headquarters to steal secrets. In the midst of the world’s life and death issues of poverty, obesity, wars, and natural disasters…who cares?
Unfortunately, Burger King has made no real menu adjustments in freakin’ forever either. All of this was a mistake, which could have been avoided. If they had used me for their coaching in business, Burger King would have been:
coached to follow the news
advised to consider new and more nutritious menu selections (McDonalds has added oatmeal, bite size pieces of apples, salads, wraps, and other lower calorie items).
counseled to move away from “the King”, and re-brand themselves (McDonalds only rarely uses Ronald McDonald as their mascot these day because he is outdated and kids aren’t into clowns or kings anymore).
reminded that the food Americans eat not only needs to be nutritious, but portable. You know, the soccer Moms need to be able to drive through the window and order finger food their little rug rats won’t spill easily like fruit pieces, McNuggets, wraps, cookies, and drinks in juice boxes.
Coaching in business circles is a crucial new component to add to your inner circle corporate team if you haven’t done so already. Coaching in business has become a mainstay because a talented business coach can bring their business expertise into your company, and look at it with you, from a detached point of view.
When you’re the entrepreneur, the company is your baby, and it’s easy to fall into the trap of only hearing what you want to hear, rather than what you need to hear. A business coach knows how to read market trends, look for tipping points, and consumer preferences. A business coach is also aware of the need (from time to time) to re-brand your company.
Speaking of re-branding…have you noticed how many companies are going to a picture logo and removing words from their signage? Have you wondered why? It’s because, although our planet is getting smaller, we still don’t all speak the same language. Plus people can remember pictures and images more easily than words; especially if it’s in a foreign language. So maybe Burger King needs to go to a crown logo…just sayin.’
Using coaching in business allows you to be the visionary as the coach guides you through by offering up relevant questions, and business strategies to help you set the goals and steps to make your vision a lucrative business reality!